Perdue Farms, Inc. Marketing Manager Retail - Turkey in Salisbury, Maryland

Requisition Number: 175535

Job Title: Marketing Manager Retail - Turkey

City: Salisbury

State: MD

Marketing Manager Retail - Turkey

Description/Job Summary

The Marketing Manager is accountable for the development and implementation of all annual and long-range strategic business plans including objectives,strategies, and tactics, in support of targeted volume and profit goals for their line of businesses

with supervision. This position will work cross-functionally to lead the development and implementation of successful new product introductions, product reformulations and cost saving initiatives. This position will also require the ability to effectively

work with our outside agencies e.g., advertising,consumer promotions and packaging to ensure all key activities get completed on time. Channels of responsibility include Traditional Supermarkets and Clubs.


  1. Develops and implements annual long term strategic business plans for retail turkey business including all objectives, strategies and tactical considerations.

  2. Accountable to meet/exceed volume and profit goals set forth in business plan.

  3. Work with Turkey PMT to manages P&L for business including volume, costs and profit.

  4. Helps develop brand positioning and ensure consistent brand communication to the consumer.

  5. Manages the marketing budget to agree upon goals.

  6. Works with outside advertising, consumer promotion and packaging agencies to ensure all projects assigned are completed to our high quality standards and on a timely basis.

  7. Manages the strategic new product pipeline, and the new product gate processs for new retail turkey products.

  8. Manages cross-functional teams (PR, Consumer Promotions, Packaging, Operations, R & D) to ensure marketing initiatives get to market on time and are successful.

  9. Manages the packaging design process including photography, proofing, ingredient statement and nutrition claims.

  10. Proactively interprets and applies consumer research studies, syndicated information and competitive intelligence to successfully develop marketing strategies for profitable brand growth.

  11. Works with Supply and Demand Planning to ensure maximized mix with optimized customer service.

Required Education

Bachelor's Degree, or equivalent related work experience, in Business Administration, Marketing or related field plus 8-10 years of related work experience. Consumer packaged product experience is required. Candidate must be able to travel as needed

up to 10% of the time.

MBA is a plus. Consumer packaged product experience with an emphasis in commodity markets and/or meat specific experience is a plus.


Perdue family of companies is an equal opportunity, affirmative action employer committed to hiring a diverse workforce.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.